Social media isn’t just for selfies and holiday snaps – it’s your ticket to boosting sales and raising awareness for your custom calendars. Whether you’re an artist, community group, or school looking to sell fundraising calendars, social media is your stage, and you’ve got the star of the show: beautiful, useful calendars that people love to hang in their homes. If you’re working with calendar suppliers in Australia who print custom calendars in bulk, here’s how to make sure everyone sees what you’ve created!
1. Focus on Platforms that Fit Your Audience
No need to be everywhere – pick one or two platforms where your buyers are most active. Facebook is great for community groups and older audiences, Instagram for visual impact and younger crowds, and LinkedIn if your calendars have a business or corporate angle. Find out where your supporters spend time and put your energy there. Tailor your posts to each platform’s style: casual and chatty on Facebook, slick and image-led on Instagram, and professional and direct on LinkedIn.
2. Bring Your Calendars to Life with Visual Storytelling
People love seeing what they’re buying before they click “order”. Use photos and videos that show off your custom calendar’s unique style – full shots, close-ups of standout images, and sneak peeks at your themes or monthly pages. Even a quick behind-the-scenes video of the design process can grab attention. Most calendar suppliers in Australia offer free artwork, so make sure your visuals are clean and consistent with your brand.
3. Hashtags: Your Secret Weapon for Visibility
Hashtags are your best friend for getting your content seen. Use a mix of broad and niche tags like #customcalendars, #fundraisingcalendars, #shoplocal, or #aussieart. You can also create your own unique hashtag, like #SmithSchool2025Calendar, to build buzz around your project. Check out what similar groups or businesses are doing to find hashtags that really click with your buyers.
4. Give People a Reason to Share: Contests & Giveaways
Nothing fires up your followers like a chance to win. Try a simple giveaway: “Win a free copy of our 2025 calendar! Just like this post and tag a friend to enter.” Or run a mini photo challenge where people share their favourite month or snap a pic of last year’s calendar in action. The prize? A free or discounted calendar, or even a shoutout on your page – easy, cost-effective ways to boost your reach and engagement.
5. Partner Up with Local Influencers and Supporters
If you’re selling fundraising calendars for a cause, team up with local businesses, artists, or community pages. A local café or photographer sharing your calendar can do wonders for getting the word out. These authentic endorsements often have more power than ads – they’re genuine, and people listen. Remember, your network is your net worth when it comes to social media!
6. Let Your Buyers Tell the Story
People trust people more than brands. Share real stories about who buys your calendars and why – maybe it’s a family who loves supporting local artists, or a group that’s proud to help fund a new playground. If your custom calendars in bulk have a charity or community mission, highlight it! Let the faces and voices of your supporters become the centrepiece of your social content.
7. Use Short-Form Video and Live Features
Today’s audiences love quick, engaging content – Reels, TikToks, Stories. Show off calendar designs in a quick “flip-through” video, go live to answer questions about ordering, or share fun facts about the images you’ve included. It doesn’t have to be perfect – just friendly, authentic, and engaging.
Wrapping It Up: Social Media and Your Custom Calendars
Social media is a powerful and budget-friendly way to promote your custom calendars. From eye-catching images and authentic testimonials to contests and community collaborations, there’s so much you can do to stand out. Whether you’re working with calendar suppliers in Australia to get custom calendars in bulk for your photography business or creating fundraising calendars for your local club, using social media well means you’re not just selling calendars – you’re building a community around them.
